The single most important factor in our performance is our fuel.

The food we eat creates the environment for our performance. What we eat matters. I believe it matters more than anything else we do.

Our thoughts, mood, endurance, concentration, drive, clarity of thinking, energy, mental strength, and on and on and on, everything is affected by what we chose to put into our bodies. Everything.

This is not an easy domain to master. Most of us understand and recognize the importance of eating clean, but only very few can actually carry it out unceasingly. For most of us eating clean is a complete lifestyle change.

A complete lifestyle change means something has to be of the utmost importance to us. For a lifestyle change to be successful, we have to want it really badly. We need to be willing to make significant changes in our routines. We need to inform ourselves, observe what works and what doesn’t, we have to get organized and often we have to deny ourselves.

Many people out there recognize the impact clean eating has on their performance. They craft their own plans, prepare their own meals, they take the jokes and they say no (a lot). It is not easy, but for them it’s well worth it.

It is well worth it, because once they’ve experienced the power and the impact clean eating has on their personal performance, their energy, drive and clarity of mind, they don’t want to go back. They can’t. They know this is how they can be at their best.